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Nordic Hardtech Weekly #5: Beyond the Buzz – Making Deeptech Deliver

Nordic Hardtech Weekly #5: Beyond the Buzz – Making Deeptech Deliver

Nordic Hardtech Weekly #5: Beyond the Buzz – Making Deeptech Deliver
The platform for leaders of hardtech.

Time to skip the hype?

Some already did.

The Nordic hardtech scene isn’t just evolving — it’s getting sharper. In this edition, we sit down with Linda Krondahl, CEO and co-founder of Things and one of the driving forces behind Europe’s deeptech matchmaking machine. From solar panels in rural Africa to building a pan-European alliance of startups and corporates, Linda’s story is proof that real tech doesn’t need theater — just traction.

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Nordic Hardtech Podcast 🎧

Linda Krondahl from Things actually knows how to sell your thing

Episode #23: Beyond the Buzz – Linda Krondahl on Making Deeptech Deliver

Nordic Hardtech Podcast dives into the world of hardtech and entrepreneurship. Host Jonas Åström meets with the people building real tech. 🎧 Stream this featured episode on Spotify (this one in Swedish)

"Knowing when to stop is just as important"

From solar tech in rural Africa to matchmaking deeptech giants across Europe—Linda Krondahl’s path has never followed the expected route. As CEO and co-founder of Things, she’s spent the last decade helping hard-to-scale tech companies land real customers, not just stage time.

Things might have started as a coworking space at KTH in 2014, but today it’s one of Europe’s most connected hubs for deeptech startups and scale-ups. At the core of it all is a simple idea: business comes before buzz.

– If we want hardtech to thrive, we need less fluff and more deals, says Linda Krondahl.

After starting her career in consulting and launching a solar startup focused on off-grid lighting in Africa and India, Linda realized something most founders eventually face: not everything is worth grinding for.

– There’s this mantra that you should never give up—but honestly, knowing when to stop is just as important.

That instinct led her to co-found Things together with Magnus Melander, backed by Sting. Their goal? To build a national and international ecosystem where the hardest tech companies could actually get off the ground.

– Sweden has lots of innovation—but we’re terrible at helping it scale. That’s the gap Things is trying to close, says Linda.

Today, Things supports around 100 member companies—half large, half small—with a global focus and a laser-sharp view on business development. The model is deliberately simple: corporate partners get early access to emerging tech; startups get potential customers, not just pitches. It’s a playbook honed through initiatives like Ignite Sweden and now scaled across the continent via the DeepTech Alliance, where Things acts as operations partner.

– We flipped the funnel. Instead of pushing startups at corporates, we ask big companies: 'What are you actually looking for?', Linda explains.

That approach is working. Through Things and its network, hundreds of startups across Europe have secured introductions, pilots—and in some cases—strategic investments. But Linda warns: not all money is good money.

– If your biggest customer becomes your investor, it can scare off the rest of the market.

And while the rest of Europe is leaning into deeptech, Linda is less optimistic about Sweden’s current trajectory.

– There are barely any Swedish corporates involved in DeepTech Alliance. Most are still waiting for taxpayer money to cover their R&D. That’s not how you stay competitive.

Her frustration extends to Sweden’s space strategy too. Through her work with the Cassini Space Accelerator and the Space2 initiative, she’s trying to unite the Nordic space startup scene—but sees too little coordination from public players.

– We’ve spent hundreds of millions sending astronauts to space, but almost nothing on building actual startups here. It’s backwards.

According to Linda, hardtech can’t be done in isolation. Her advice is to talk early, talk a lot and – "for god’s sake!" — talk to your customers before you build anything. When asked what kind of companies that should engage with Things, Linda is also clear:

– Come to us when you’re ready to sell. That’s when we can really help.


Lately ⏮️

Selected news from the hardtech ecosystem

Grewbik – almost ready to roll.

Up next ⏭️

What's brewing in the community?

Less friction in funding? 👉 Nordic Hardtech Funding List 💰

Easing the path to investment.

Find the Nordic investors who fund real hardtech—not SaaS, not apps, just serious engineering:


Catch up on past editions!

Nordic Hardtech Weekly #4: From logs to lines of code
Meet Taigatech and industrial AI that truly pays off.
Nordic Hardtech Weekly #3 — Gothenburg Rising — podcast with Madelene Näslund
Nordic Hardtech Weekly #3 — Gothenburg Rising — podcast with Madelene Näslund

Nordic Hardtech is a platform for the hardtech ecosystem — sharing knowledge, bringing inspiration, and building community through podcasts, newsletters, events, and more.

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