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7 min read Newsletter

Nordic Hardtech Weekly #3: Gothenburg Rising — podcast with Madelene Näslund

Nordic Hardtech Weekly #3 — Gothenburg Rising — podcast with Madelene Näslund

Nordic Hardtech Weekly #3: Gothenburg Rising — podcast with Madelene Näslund
The platform for leaders of hardtech.

Westward and Wired

A yard built for scale ⚙️

With two newsletters and a wave of great feedback behind us, we're heading west. In this edition, we dive into how a Nordic city is emerging as a hardtech hub—rooted in industry and fueled by fresh energy.

In our latest podcast, we sit down with Madelene Näslund from Business Region Gothenburg to hear how collaboration, grit, and world-class engineering are setting the city apart. Also, we encourage you to explore The Yard, a great new space where hardtech companies can build, test, and grow. After a live podcast session there, our founder Jonas Åström called it "exactly what hardtech needs to scale".


Nordic Hardtech Partners 🤝

Nordic Hardtech is a community for builders of complex tech companies based on physical products. Here are some of our outstanding partners.

Let us shine some light on our dear partner The Yard. The Yard is Gothenburg’s dynamic home for entrepreneurs and startups — blending community, co-working, and a bold industrial vibe to fuel new ideas. Truly a launchpad for hardtech builders and deep innovators.

The Yard in Gothenburg: Machine hall
The Yard in Gothenburg: Co-working space

Want to partner with Nordic Hardtech?


Nordic Hardtech Podcast 🎧

Madelene Näslund on Gothenburg's innovation legacy

Nordic Hardtech Podcast (formerly Hårdvarupodden) dives into the world of hardtech and entrepreneurship. Host Jonas Åström meets with the people building real tech. In this newsletter, we share key takeaways from standout episodes.

Episode #21: Gothenburg Rising — where legacy meets innovation

Stream the episode on Spotify — live from The Yard

"It’s about building the whole scene"

Gothenburg isn't just Sweden’s industrial heavyweight—it’s quietly becoming a springboard for the next wave of Nordic hardtech.

In a conversation with Jonas Åström, Madelene Näslund from Business Region Gothenburg explains how a deep-rooted engineering culture, a hands-on tech community, and a no-silos attitude are turning the city into a serious hub for early-stage advanced technologies.