No socket.
No problem.
While Europe argues over subsidies and battery factories, Sweden is quietly electrifying the road itself. Literally.
This week, we’re revisiting an earlier conversation with Karin Ebbinghaus, CEO of Elonroad — the Lund-based company building smart charging rails that transfer energy directly to electric vehicles while driving, parking or loading.
It’s a deep dive into what it takes to electrify heavy transport infrastructure, scale hardtech from scratch, and move from public pilots to commercial roll-out.
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Nordic Hardtech Podcast
This week: Elonroad’s CEO on charging, grit, and going all in.
Built to Charge – and Built to Last
"It takes guts. And timing."
When Karin Ebbinghaus joined Elonroad, it wasn’t just a career shift. It was a system shift. From Lego prototypes to CE-marked products, she’s been scaling charging rails that let vehicles power up while moving. This is the story of late leaps, physical innovation, and why Sweden’s electrification may start in ports, not on highways.