Insights

A Unicorn Moment Worth Pausing

Code flies.

Atoms matter.

While sunburns and funding rounds keep heating up, some stories demand a second look — even the good ones.

This week, we zoom in on Lovable: the Stockholm-based “last piece of software” that just became Europe’s latest unicorn. It's a stunning win for Nordic tech, and a quiet warning for us in deeptech and hardtech. Because when software flies, hardware risks getting grounded.

So before you hit the archipelago or debug another prototype, take five for this week’s edition. It’s light, sharp, and still very much hardtech.


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Nordic Hardtech is a community for builders of complex tech companies based on physical products. Here are some of our outstanding partners.

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Nordic Hardtech Deep Dive

This week: Simply a quiet warning for Europe’s real builders.

Lovable Just Went Unicorn – But Don’t Let Deeptech Starve

As the Stockholm-based “last piece of software” takes off, it’s tempting to treat their speed and scale as the new Nordic blueprint. But not everything should, or can, grow like that. Jonas Åström, asks the harder question: What gets left behind when software wins it all?

Lovable’s rise illustrates that it is absolutely possible to build and scale global software companies from Europe. With the right timing, talent and execution, you can attract world-class teams, plenty of capital and hockey-stick revenue graphs. But that logic doesn’t apply across the board — and definitely not in deeptech.

There is a real risk that success stories like this distort expectations. If investors and entrepreneurs come to see Lovable’s rapid journey as the gold standard, capital and attention could shift disproportionately towards fast-scaling AI and software ventures. This could inadvertently leave critical deeptech innovations — essential to our future prosperity and security — starved of resources and attention.

The concern is not about AI’s potential. It’s about balance.

Unlike software, physical deeptech innovation is inherently complex, costly and slow. Entrepreneurs face extended periods of R&D, patenting, supply chain development and production scaling — challenges rarely found in digital ventures. Yet the atom-based world still depends heavily on tangible, physical technologies.

The concern is not about AI’s potential. It’s about balance. AI alone cannot transition us away from fossil fuels, and uncontrolled AI growth might even increase our carbon footprint. Europe has historically led global sustainability efforts and must continue developing the physical technologies needed for ecological and geopolitical resilience.

And while deeptech is essential, it also has lessons to learn. Rapid iteration, customer-centricity and market relevance must become standard, even in longer product cycles. Too often, deeptech innovations fail because they ignore market signals or lack strong entrepreneurial execution.

So yes, celebrate Lovable. It’s an inspiring success story. But don’t let it become the only story. Europe’s future needs both speed and depth — and the patience to build what truly matters.

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                        <p dir="ltr"><span>🎧</span><b><strong> PS. There’s a sibling thread here:</strong></b><span> In an earlier podcast, we spoke with </span><b><strong>Alexander Osika</strong></b><span> — brother of Anton Osika (co-founder of Lovable). Alexander’s startup SNRGY </span><b><strong>raised 4.5M SEK on Kickstarter with Glorb</strong></b><span>, proving that hardware can be both beautiful and scalable.</span></p>
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                    <a href="https://open.spotify.com/episode/3lk5zRTBLgqWiCONglCn9t?si=5ed1cd9a95044ffd" class="kg-cta-button ">
                        Listen to the episode (in Swedish) →
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