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Nordic Hardtech Weekly #8: Flatfrog Patented – Owning the Road to Scale

Ola Wasswik from Flatgrog breaks down the strategy behind their patent portfolio, the mistakes to avoid, and how IP can drive both value and leverage. He also shares why his latest venture, Lightbringer , is tackling IP head-on.

Nordic Hardtech Weekly #8: Flatfrog Patented – Owning the Road to Scale
The platform for leaders of hardtech.

More than protection.

It's propulsion.

What does it take to turn deep tech into global traction, and protect it along the way? Ola Wassvik, co-founder of Flatfrog, knows the playbook. With over 300 patents and a journey from Lund lab to global touch tech leader, Flatfrog built its edge on IP.

In this episode, Ola breaks down the strategy behind their patent portfolio, the mistakes to avoid, and how IP can drive both value and leverage. He also shares why his latest venture, Lightbringer , is tackling IP head-on.

If you’re joining our upcoming IP x Funding webinar feat. Ola, this episode is your perfect pre-game! (Don't forget to register👇)

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This week featuring: Inside the IP playbook that scaled a touchtech pioneer.

Episode #15 (a relevant re-run): Ola Wassvik & Flatfrog – Owning the Road to Scale

Nordic Hardtech Podcast dives into the world of hardtech and entrepreneurship. Host Jonas Åström meets with the people building real tech. 🎧 Stream this featured episode on Spotify (this one in Swedish)

“Without patents, we’d been wiped out”

When Ola Wassvik co-founded Flatfrog in 2007, multitouch was barely a buzzword. Within a few years, the company’s optical technology powered displays in classrooms, meeting rooms and public spaces across the globe. But Flatfrog’s real edge wasn’t just in the product – it was in the patents.

The first prototype weighed 300 kilos. It was built with consultants, duct tape, and a lot of optimism. Scaling meant pivoting fast, cutting costs hard, and raising serious capital. Eventually, Flatfrog became a key supplier to some of the world’s biggest display brands.

– You can’t out-price China. Our only shot was to out-innovate, and protect every move, says Ola.

Flatfrog’s IP strategy was aggressive from the start. Backed by investors like Intel, the company filed 15 patents per year with a 35-person team. But Ola quickly learned that quantity wasn’t everything.

– We killed off patents that didn’t make sense after each pivot. You can’t afford dead weight in a mid-sized company.

Rather than just using patents defensively, Flatfrog turned them into a commercial asset. The company didn’t sell products directly to schools or enterprises. Instead, they supplied components to OEMs and licensed their IP through a brand called Inglass.

– We didn’t just protect the product. We branded it, packaged it, and licensed it. That made it harder to clone – and easier to sell, Ola explains.

But clones still came. One day, a factory across the street in Taiwan started shipping Flatfrog-like products. Legal action followed – and the patents held.

– When we scaled from a few million to 400 million in three years, the clones came fast. Without patents, we’d have been undercut and wiped out, says Ola.

After 17 years at Flatfrog, Ola stepped away from the company. But he wasn’t done with IP. Frustrated by the cost and complexity of the traditional patenting process, he co-founded Lightbringer.

– Every inventor hates the patent process. We’re fixing that, and we’re building for the founder, not the firm, says Ola.

Lightbringer simplifies the initial patenting steps by letting inventors structure and explain their ideas directly in the tool. Instead of booking meetings or working through third parties, they describe the problem and interact with the AI on their own time.

– You start by describing the problem. The AI asks questions, challenges your assumptions, and helps build a proper disclosure. And you can do it anytime – we see most inventors logging in at night or on weekends.

The tool began as support for early-stage invention disclosures, but has since expanded. Today it covers the entire process – from idea to granted patent – across key markets, with a clear, fixed cost model.

– I used to overspend 30 percent on IP every year, just because I couldn’t predict the cost. With Lightbringer, you know exactly what five years of protection will cost from day one, says Ola.

For Ola, it’s about returning control to the people who actually invent things. And giving hardtech founders the IP leverage they need to compete globally.

– If you’re building hardware and still treating IP like an afterthought, you’re asking for trouble.


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Catch up on past editions!

Nordic Hardtech Weekly #6: Circular or Nothing – Why Agood Company Went Big
More than just a good deed? Indeed. Don’t miss the story of grit, mistakes, and systems that actually work.
Nordic Hardtech Weekly #6: Circular or Nothing – Why Agood Company Went Big
More than just a good deed? Indeed. Don’t miss the story of grit, mistakes, and systems that actually work.

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