Tactile tactics?
That's the strategy.
When real-world control meets minimal design, big things can happen.
This week, we talk to Joacim Westlund Prändel, founder and CEO of Flic, about how a small device turned into a global company, driven by real-world needs. From personal safety to smart homes and live music, Flic proves that tactile tech still has plenty of push.
Another thing worth a push: our upcoming webinar with Lightbringer — the AI-native patent service helping founders move faster. On June 6, co-founder Ola Wassvik joins us for a sharp session on how IP strategy can unlock funding—and why your patent work might be your most underrated asset.
Nordic Hardtech Partners 🤝
Nordic Hardtech is a community for builders of complex tech companies based on physical products. Here are some of our outstanding partners.
- Lightbringer – helps fast-moving tech companies protect their edge, before someone else does. With AI at its core and senior attorneys in-house, they streamline the patent process and set a new standard for how growth-stage teams secure what’s theirs. Don't miss our upcoming event!
- The Yard — Gothenburg’s dynamic home for entrepreneurs and startups — blending community, co-working, and a bold industrial vibe to fuel new ideas. If you're looking for a unique workspace with industrial feeling, this is it. Check out their memberships or take a tour.
- SISP — Swedish Incubators & Science Parks is the industry association for 63 incubators and science parks across Sweden. Members support innovation, scaleup, and investments. Find your incubator or science park here.
- Recuro — a growth partner for hardtech and deep tech companies. They help with strategy, marketing, and scalable business models to drive sustainable growth. Learn more and schedule an intro call.
Nordic Hardtech Podcast 🎧
Joacim Westlund Prändel from Flic on tactile tech that buttons up simplicity
Episode #25: Less is More: How Flic Pushed the Button on Scalable Hardware
"Once you have hardware, software becomes the easy part"
What if turning off a light or flipping a music sheet could be done with a single press? No app, no friction, That’s the simplicity Joacim Westlund Prändel set out to build with Flic. More than a decade later, that early prototype from Stockholm has grown into a profitable global hardware company—scaled on revenue, not rounds.