More than just a good deed?
Indeed.
Circular isn’t a buzzword anymore. It’s a battleground. In this edition, we sit down with Henrik Jonsson, CEO of agood company, to talk about scaling circular products for the real world — not just the eco bubble. From producing phone cases in Sweden and the U.S. to taking on retail giants, it’s a story of grit, mistakes, and systems that actually work.
Also: mark your calender! We’re teaming up with our partner Lightbringer — the AI-native patent service helping founders move faster — for a live session on how smart IP strategy can unlock capital, and why patents might be your startup’s best-kept secret. Featuring Lightbringer co-founder Ola Wassvik, it’s your chance to ask, learn, and level up.
Nordic Hardtech Partners 🤝
Nordic Hardtech is a community for builders of complex tech companies based on physical products. Here are some of our outstanding partners.
- Lightbringer – helps fast-moving tech companies protect their edge, before someone else does. With AI at its core and senior attorneys in-house, they streamline the patent process and set a new standard for how growth-stage teams secure what’s theirs. Don't miss our upcoming event!
- SISP — Swedish Incubators & Science Parks is the industry association for 63 incubators and science parks across Sweden. Members support innovation, scaleup, and investments. Find your incubator or science park here.
- Recuro — a growth partner for hardtech and deep tech companies. They help with strategy, marketing, and scalable business models to drive sustainable growth. Learn more and schedule an intro call.
- The Yard — Gothenburg’s dynamic home for entrepreneurs and startups — blending community, co-working, and a bold industrial vibe to fuel new ideas. If you're looking for a unique workspace with industrial feeling, this is it. Check out their memberships or take a tour.
Want to partner with Nordic Hardtech?
Nordic Hardtech Podcast 🎧
Henrik Jonsson from agood company on how to scale your ethics
Episode #24: Circular or nothing – the phone case out to save the planet
"You can’t fix climate with slogans"
Henrik Jonsson, CEO of agood company, doesn’t think sustainability should be a luxury add-on. He’s betting on circularity as the foundation for scalable consumer products, without greenwashing, premium pricing, or compromise.