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Nordic Hardtech Weekly #38: The deeptech funnel Europe keeps ignoring

Europe invents deeptech at scale, but struggles to deploy it. This guest column argues that waiting for TRL 7 is a strategic mistake, and that legacy industry must take responsibility earlier if European deeptech is going to scale.

Nordic Hardtech Weekly #38: The deeptech funnel Europe keeps ignoring
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Too many ideas.

Too few deployments.

Europe doesn't suffer from a lack of deeptech ideas. It suffers from a lack of industrial follow-through. In this week’s edition, we lead with a guest column that goes straight at the bottleneck most founders already feel, but few incumbents openly address. As deeptech moves from lab to factory floor, too many promising technologies stall in the same place. Not because the science fails, but because the machinery for scaling never fully engages.

This is a sharp, experience-driven argument for why Europe’s legacy industry must stop waiting for “finished” technology and start taking responsibility earlier in the journey.


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Nordic Hardtech Guest Column

This week: What must be done differently

The Deeptech Funnel: Why European Legacy Industry Must Stop Being a Spectator

by Magnus Ahlstedt, Industrial deployment lead

Magnus Ahlstedt works at the intersection of deeptech commercialisation and industry, focusing on technology transfer, strategic partnerships and the path from semiconductor innovation to market-ready, scalable products

For more than two decades, I have navigated the industrial trenches of Europe, working at the high-friction interface where emerging deeptech meets the reality of product deployment. I have seen the same pattern repeat across the continent: brilliant science stalling because the machinery for scaling is broken.

When you look at the innovation funnel for deeptech, the reality is sobering. It is a game of brutal attrition. We start with thousands of ideas, but as we move through the Technical Readiness Levels (TRL), the cumulative graduation rate, the percentage of projects that actually survive to the next step, drops off a cliff.

The innovation funnel illustrates how few deeptech projects survive as they progress through the TRL maturity scale.

The Decade-Long Gauntlet

In the world of software, funnels move in months. In deeptech, we are looking at a timeline of a decade or more. Because the stakes are higher and the physics of moving atoms is harder and takes longer, the Valley of Death, which coincides with the demonstration phase (TRL 5–7), is not just a metaphor. It is a graveyard.

From a distance, the data tells a clear story. Very few companies graduate from this phase.

For many industrial actors, TRL 7 is the magic number. It is the point where the technology is proven in an operational environment and the risk for the incumbent is significantly reduced. Naturally, legacy companies prefer to engage here. It feels safe. It feels professional.

However, waiting for TRL 7 to engage is a strategic liability. By the time a startup reaches this stage, the window for influence has closed. The architecture is set. The supply chain is locked.

To truly leverage disruption, legacy industry must stop waiting for the finished product and start leading the demonstration phase.

Adults and Children: A Relationship of Responsibility

If we are honest, the relationship between an industrial incumbent and a deeptech startup is often like that of an adult and a child. The startup is full of energy and disruptive potential, but they lack the experience, infrastructure and regulatory understanding required to survive the real world of industrial scaling.

The legacy industry has the requirements, market access and operational grit. Yet too often, startups are treated as if they should be born fully grown. Help is offered only after they have already survived the hardest part of the journey.

This is a mistake.

Leading the Demonstration Phase

Legacy industry has both a responsibility and a massive opportunity to guide startups through the demonstration phase. Doing so requires a shift in how collaboration works.

The Strategic Payoff

When an industrial player actively guides a startup, the outcome is a de-risked path to either long-term collaboration or strategic acquisition. You are not buying a mystery box. You are integrating a technology you helped shape.

The funnel will always be narrow at the end. Attrition is inevitable. But needless waste of European brilliance is not. When legacy industry leads the demonstration phase, we do more than de-risk technology. We secure industrial sovereignty.

It is time for the adults to step up. Europe’s future does not depend on how many ideas we generate, but on how many we have the grit to deploy.

Want to discuss the column? Reach out to Magnus Ahlstedt, or join the conversation on Nordic Hardtech's Linkedin.


Lately ⏮️

Selected news from the hardtech ecosystem

NOW RAISING: Cyclothe is building a deeptech platform for industrial-scale circular textiles, combining edge AI, computer vision and robotic automation for garment-level identification and sorting.

By turning textile waste into structured data and high-quality material streams, the company enables real, industrial-grade circularity. Cyclothe is currently raising capital and looking for strategic investors to scale deployment across Europe.

Reach out:
halit.kosmaz@cyclothe.com
LinkedIn: Halit Kosmaz

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