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Nordic Hardtech Weekly #3: Gothenburg Rising — podcast with Madelene Näslund

Nordic Hardtech Weekly #3 — Gothenburg Rising — podcast with Madelene Näslund

Nordic Hardtech Weekly #3: Gothenburg Rising — podcast with Madelene Näslund
The platform for leaders of hardtech.

Westward and Wired

A yard built for scale ⚙️

With two newsletters and a wave of great feedback behind us, we're heading west. In this edition, we dive into how a Nordic city is emerging as a hardtech hub—rooted in industry and fueled by fresh energy.

In our latest podcast, we sit down with Madelene Näslund from Business Region Gothenburg to hear how collaboration, grit, and world-class engineering are setting the city apart. Also, we encourage you to explore The Yard, a great new space where hardtech companies can build, test, and grow. After a live podcast session there, our founder Jonas Åström called it "exactly what hardtech needs to scale".


Nordic Hardtech Partners 🤝

Nordic Hardtech is a community for builders of complex tech companies based on physical products. Here are some of our outstanding partners.

Let us shine some light on our dear partner The Yard. The Yard is Gothenburg’s dynamic home for entrepreneurs and startups — blending community, co-working, and a bold industrial vibe to fuel new ideas. Truly a launchpad for hardtech builders and deep innovators.

The Yard in Gothenburg: Machine hall
The Yard in Gothenburg: Co-working space

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Nordic Hardtech Podcast 🎧

Madelene Näslund on Gothenburg's innovation legacy

Nordic Hardtech Podcast (formerly Hårdvarupodden) dives into the world of hardtech and entrepreneurship. Host Jonas Åström meets with the people building real tech. In this newsletter, we share key takeaways from standout episodes.

Episode #21: Gothenburg Rising — where legacy meets innovation

Stream the episode on Spotify — live from The Yard

"It’s about building the whole scene"

Gothenburg isn't just Sweden’s industrial heavyweight—it’s quietly becoming a springboard for the next wave of Nordic hardtech.

In a conversation with Jonas Åström, Madelene Näslund from Business Region Gothenburg explains how a deep-rooted engineering culture, a hands-on tech community, and a no-silos attitude are turning the city into a serious hub for early-stage advanced technologies.

Gothenburg might be known for ships and the salty winds off Sweden’s west coast—but today, it’s quickly emerging as one of the Nordics’ most dynamic hardtech ecosystems. We sat down with Madelene Näslund, Project Manager Tech at Business Region Gothenburg, to explore how an industrial past is becoming a launchpad for deep tech innovation.

From bustling shipyards to a powerful automotive sector, Gothenburg’s industrial legacy has long shaped the region. Companies like Volvo, Geely, and Polestar still dominate the headlines, but a new generation of innovators is carving out fresh territory—particularly in fields like aerospace, ocean tech, electrification, and defense.

– We’re seeing traditional strengths evolve into tech clusters. The harbor is still important, but now it’s about sustainable shipping, blue tech, and renewable energy at sea, says Näslund.

And it’s not just a handful of startups. Companies like Heart Aerospace (electric aviation), Minesto (ocean energy), and Recorded Future (cyber intelligence, recently acquired by Mastercard) signal a region moving fast—and globally.

One thing that sets Gothenburg apart is its attitude toward collaboration. And if you ask Näslund, people notice it.

– Incubators, science parks, universities, the city—we’re used to sharing contacts and opening doors. It’s not about guarding ‘our’ startups, it’s about building the whole scene.

This spirit of open collaboration, paired with Sweden’s highest concentration of engineers, creates fertile ground for hardware-focused startups that need both deep technical talent and real-world testbeds.

– Hardtech and deeptech need ecosystems that understand complexity. Gothenburg is really good at that, Näslund adds.

One initiative anchoring this growth is The Yard—a next-generation co-working and workshop space located in Gothenburg’s historic shipyard district. Opened by Business Region Gothenburg in collaboration with Lindholmen Science Park and Älvstranden Utveckling, it’s designed specifically for emerging companies building physical products. Here, teams can prototype, iterate, and even test hardware like vehicles or drones, all while sitting just a few minutes from the city center.

– If you’re early-stage and need a place where you can affordably work on both your tech and your business, The Yard is built for you. We wanted to keep the industrial soul—but make it accessible to innovators, says Näslund.

Major events like EVS 38 (the world’s largest electric vehicle symposium, arriving in June 2025) and Gothenburg Tech Week are helping to put Gothenburg firmly on the deep tech map. Venture capital gatherings like the nordic GoWest are further boosting international attention—and investor interest.

While Stockholm has long been Sweden’s SaaS and fintech capital, Gothenburg’s strengths lie elsewhere. But they are not trying to compete, Näslund emphasizes.

– Stockholm is great at fintech. But when it comes to hardtech, deeptech, and sustainable industry, Gothenburg can lead.

And for entrepreneurs considering where to set up next, Näslund’s advice is clear:

– Just reach out. There’s a lot of free support here—and a lot of people ready to help you land softly.”


Lately ⏮️

Selected news from the hardtech ecosystem


Up next ⏭️

What's brewing in the community?

Constant reminder: Nordic Hardtech Funding List 💰

Making funding more accessible

Find the Nordic investors who fund real hardtech—not SaaS, not apps, just serious engineering:


By the way, did you miss the previous editions of the newsletter?

Nordic Hardtech Weekly #1
Well, hello 👋 Nordic Hardtech is live! The podcast sparked it—our platform keeps it going. Hardtech matters. It’s critical. It’s tough. And it needs a home. Through over 20 deep-dive founder talks, one thing is clear: physical tech is key to Nordic growth, climate transition, and resilience. But
Nordic Hardtech Weekly #2 — The Nordic Case for Space — podcast with Ted Elvhage
Nordic Hardtech Weekly #2 — The Nordic Case for Space — podcast with Ted Elvhage

Nordic Hardtech is a platform for the hardtech ecosystem — sharing knowledge, bringing inspiration, and building community through podcasts, newsletters, events, and more.

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