Skip to content
6 min read Newsletter

Nordic Hardtech Weekly #19: Sign here for 15 years of heat

Elvy Energy wants households to commit to flat-rate, 15-year energy subscriptions. CEO Johan Outinen explains why trust, not tech, is the real bottleneck.

Nordic Hardtech Weekly #19: Sign here for 15 years of heat
Welcome to Nordic Hardtech — the community for hardtech pioneers. We unite founders, investors and institutions to boost Nordic competitiveness, drive the climate transition, and build lasting resilience.

There’s a nip in the air.

But the future of power isn't seasonal.

Summer’s over, routines are back, and the hardtech scene is shifting gears. This week’s feature dives into Elvy Energy, where CEO Johan Outinen is betting big on flat-rate and 15-year subscriptions, and believes that Spotify-for-energy is more than a metaphor.

Alongside, we spotlight SNRGY’s $500K raise for consumer hardware and new pushes in defense energy. The message is clear: Nordic founders aren’t waiting for the future. They’re building it now.


Nordic Hardtech Partners 🤝

Nordic Hardtech is a community for builders of complex tech companies based on physical products. Here are some of our outstanding partners.


Nordic Hardtech Podcast

This week: Flat-Rate Energy and The Future Default.

Betting the House on 15-Year Subscriptions

The Nordic Hardtech Podcast dives into the world of hardtech and entrepreneurship. Host Jonas Åström meets with the people building real tech. 🎧 Stream this featured episode on Spotify (this one in English)

"We push the risk back to where it belongs"

The energy transition needs bold bets. Few are bolder than asking households to commit for 15 years of heating, electricity, and peace of mind. Johan Outinan, co-founder and CEO of Elvy Energy, argues that it’s the only way to scale clean energy fast.