It’s not real until it ships.
Everything else is just a prototype.
Everyone talks speed, but few know how to actually ship market-desired hardware. That’s why this week we spotlight Hardware Velocity and its founder, Michael Pica. His no-BS frameworks help hardtech startups go from prototype to production. Faster, smarter, and with results that hold up.
But hey, this is Nordic Hardtech. Why feature someone from the US?
Because Pica’s work hits a massive blind spot in hardtech everywhere: what happens after the prototype. His insights apply whether you're sourcing from Shenzhen, assembling in Skåne, or scaling in Silicon Valley.
Nordic Hardtech Partners 🤝
Nordic Hardtech is a community for builders of complex tech companies based on physical products. Here are some of our outstanding partners.
- Lightbringer: AI-powered patent platform helping tech companies protect their edge fast, with in-house legal expertise. Missed our recent IP webinar? Watch the replay!
- Recuro: Growth partner for hardtech and deeptech. Strategy, marketing, and scalable business models that drive real traction. Book an intro.
- SISP (Swedish Incubators & Science Parks): The network for 60+ incubators and science parks in Sweden, powering innovation and scaleups across the country. Find yours here.
- The Yard: Gothenburg’s industrial-chic hub for startups. Co-working, community, and serious hardware energy. Explore their memberships.
Nordic Hardtech Spotlight 🔦
This week: Why belief isn't validation and how founders can make the leap.
Your product isn’t ready — and Michael Pica knows why
“What matters is understanding how people behave”
Hardware Velocity’s Michael Pica has a message for hardtech founders: stop assuming, start validating. In a world obsessed with speed, he helps teams focus on what really matters — building something people actually want, and proving it before they run out of time, money or luck.